OLX Bussiness Model
Introduction:
OLX is C2C Website and is the world's leading classifieds platform in growth markets. OLX makes it so easy to connect people to buy, sell or exchange used goods and services. Website was founded in 2006. OLX is active in more than 40 counties. if we check olx.com.pk, it is Ranked 1611 on alexa.com along with 81,114 unique users each day that generate 629,763 daily pageviews Which generated approximately $630 per day.
How Does OLX Make Money
- Google Ads
Google Ads is the Prime Source of Making Money by OLX.com.
OLX attracts high user traffic through online and TV advertisements. It monetizes the high inflow, doing this on the basis of CPC (Cost Per Click), Cost per 1000 Impressions (CPM), and Cost Per View (CPV) for video ads on its home page as well as on individual product pages till the seller is finally contacted and the transaction takes place.
2. Google Custom Search Engine
The OLX page has a search bar for customers to look up products. When they perform any search, the results obtained are optimization with the Google custom search engine monetization of Adsense, wherein the first two three results are from Google.
3. Featured Ads
Featured Ad is a premium service from OLX which allows Seller to display Ad on top of the list to increase the ad's visibility, to get more responses & for Seller to sell faster.
No comments:
Post a Comment