Top Pay Per Click Advertising Programs

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Here are some of  Them...

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a Double Click offering (also owned by Google).In 2011, Google earned US $2.43 billion ($9.71 billion annualized), or 28% of total revenue through Google AdSense.

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Zedo (trademark styled as ZEDO) is a privately held company founded in 1999 by Roy de Souza, which provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company works with publishers who sell space on their web pages to online advertisers. Zedo's servers send advertisements to users' browsers. Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ad and pop-under ads. The cookie is often flagged by spyware and adware removal programs. In a 2013 case study written by Amazon, Amazon described ZEDO as a company that develops innovative technology solutions to help publishers sell and deliver Internet ads.

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ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers all over the world. ExoClick's customers include advertisers, advertising agencies, traffic distribution partners and publishers. The company was founded in 2006 by Benjamin Fonzé, current CEO.

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Infolinks is an online advertising platform which offers advertising products for publishers, advertisers and brands. The company's products, including InFrame, InSearch, InTag and InText, were designed to overcome banner blindness. Infolinks In3 (Infolinks Intent Intelligence) platform analyzes text on websites and inserts adverts in the text.

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SiteScout Inc. is an advertising technology company based in Toronto, Canada that was first founded in 2009. The company offers self-serve advertising software that enables users to create and manage various formats of ad campaigns.

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BuySellAds.com is an online advertising network based in Boston, Massachusetts. It was founded in 2008 by CEO Todd Garland.

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Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA.
In 2003, co-founders Venkat Kolluri and Alden DoRosario started Chitika after leaving their jobs at Lycos. Since launching it's online advertising service in 2004, Chitika has added a Mobile advertising           Division as well as a Real-Time Bidding Division.

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7Search.com has been a leading pay per click search engine advertising and affiliate network since our inception in 1999 and is dedicated to providing value and service for online businesses. Continually recognized as a premier online advertising solution and a respected Web partner network, 7Search has provided thousands of Web businesses with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence.